What is Brand24?
Brand24 is an AI-powered tool for brand monitoring that helps businesses track brand mentions and analyze brand perception across the web. With real-time tracking, it captures mentions from a variety of sources, including social media, news sites, blogs, and forums. Brand24’s platform enables companies to engage in social listening and social media listening to monitor conversations about their brand, quickly respond to issues, and gain insights on customer sentiment.
Features & Benefits
- Real-time Brand Monitoring: Track brand mentions across over 25 million online sources, including social media platforms, news articles, and review sites.
- Comprehensive Language Support: Track brand mentions across 108 languages, allowing for global brand monitoring.
- Sentiment Analysis: Classify mentions as positive, negative, or neutral to understand how your brand is perceived online.
- Emotion Analysis: Identify customer emotions in brand mentions, using sentiment analysis that even decodes emoji reactions for a deeper understanding of customer feelings.
- Topic Analysis: Analyze key themes and trending topics using AI Topic Analysis to better understand what your audience is discussing.
- Context of Discussion: Summarizes large volumes of brand mentions into actionable word clouds, highlighting the main themes in customer conversations.
- AI-Powered Insights: Gain actionable insights, including sentiment analysis, reach metrics, and trends, helping companies make informed decisions.
- Competitor and Market Analysis: Compare brand presence with competitors by monitoring reach, sentiment, and share of voice metrics.
- Anomaly Detection: Detect unusual spikes or drops in brand mentions to address potential issues or capitalize on emerging trends.
- Storm Alerts: Receive notifications for sudden changes in mention volume, allowing rapid response during potential crises.
- Customized Alerts: Get notifications on specific brand mentions, sentiment changes, or important topics to stay on top of what’s happening with your brand.
- Hashtag and Influencer Tracking: Measure hashtag impact and identify influencers relevant to your brand for stronger brand visibility.
- Automated Reporting: Export data as infographics, Excel spreadsheets, or PowerPoint presentations, making it easy to share insights across teams.
Competitor & Market Analysis
- Voice Share: Measure your brand’s visibility across multiple marketing channels relative to competitors, providing insights into brand awareness in the market.
- Project Comparison: Compare multiple monitoring projects side-by-side to track brand performance, refine strategies, and make informed decisions.
- Influence Score: Identify the sources or individuals with the greatest impact on social media or other web mentions, helping you prioritize influencer engagement.
- Presence Score: Track how well your brand is performing online to better understand your brand’s overall popularity.
Brand24 Platforms
Web app
Brand24 Tasks
- Monitor brand mentions in real-time across various online sources
- Track sentiment and reach of mentions for brand monitoring
- Detect sudden spikes or drops in mentions to manage crises effectively
- Generate and export detailed reports for brand perception tracking
- Track hashtags and identify key influencers for social listening
- Compare brand presence with competitors to gauge market share
- Analyze customer feedback for deeper insights into sentiment trends
- Engage in social media listening to monitor brand-related conversations globally
Brand24 Integrations
- Slack: Monitor brand mentions in a dedicated Slack channel for seamless collaboration.
Real-World Applications
Brand24 offers practical tools for businesses that want to keep a close watch on their brand reputation. PR teams leverage its brand monitoring capabilities to stay updated on media coverage and customer sentiment. If negative brand mentions spike, PR teams can respond quickly to manage public perception. Marketing teams find the influencer and hashtag tracking valuable for monitoring campaign reach and engagement levels. Meanwhile, customer support teams utilize social media listening features to engage with customers and address common concerns.
A fun twist: Try using Brand24’s emotion analysis to identify the happiest customers based on emoji reactions, then surprise them with an exclusive discount to turn that smile into a sale.
Who is Brand24 for?
- PR teams
- Marketing teams
- Customer support teams
- Brand managers
- Influencer marketers
- Social media managers
Brand24 Pricing & Discount
| Plan | Price | Features |
|---|---|---|
| Individual | $149 | 3 keywords, 2,000 mentions/mo, 1 user, updates every 12 hours, Basic AI features |
| Team | $199 | 7 keywords, 10,000 mentions/mo, unlimited users, updates every hour, Basic AI features |
| Pro | $299 | 12 keywords, 40,000 mentions/mo |
| Enterprise | $499 | 25 keywords, 100,000 mentions/mo |
Brand24 Free Version
Not available ❌
Limitations
- Limited number of mentions per month depending on the plan
- Basic AI features on lower plans; advanced features require Pro or Enterprise plans
- Real-time updates only available on Pro and Enterprise plans
Concerns
- Data Privacy: Brand24 collects data from various sources, which may raise privacy considerations for some users.
- Learning Curve: Advanced features like sentiment analysis and competitor tracking may require some familiarization.
- Cost for Small Businesses: The pricing structure may be challenging for smaller companies due to limitations on keywords and mentions.
Potential Future Developments
- Influencer Performance Metrics: Adding metrics to assess influencer engagement, including audience demographics and types of interactions, could help brands select influencers that align more closely with their objectives. This feature would provide a clearer view of influencer impact and reach.
- Purchase Intent Identification: An intent analysis feature that identifies posts with indicators of purchase intent or specific customer needs would allow brands to engage directly with high-potential customers. By flagging such mentions, Brand24 could help businesses reach prospects at the right moment.
- Sentiment Trend Visualization: A tool that visualizes sentiment trends over time would allow users to see how different events, campaigns, or product launches affect audience sentiment. This feature would offer context for changes in brand perception, providing actionable insights on audience response.
- Geolocation Sentiment Mapping: Introducing a geolocation feature that maps sentiment by regions or countries could help brands tailor their communication strategies based on local audience insights. This mapping feature would be particularly useful for brands with a global presence, allowing them to address regional preferences and concerns.
Brand24’s brand monitoring platform empowers businesses to stay informed, act quickly on critical brand mentions, and strengthen their brand presence in the digital world.
