What is Metricool?
Metricool is a social media management tool designed to streamline planning, analytics, and reporting across multiple platforms. It enables users to manage content, track performance, analyze competitors, and integrate with various tools and services, all from a single interface.
Features & Benefits
- Analytics: View performance data for social media platforms and ads, enabling informed decisions about strategies and campaigns.
- Competitor Analysis: Compare your performance with competitors to identify opportunities and gaps.
- Reports: Generate detailed network reports in formats such as PDF and PPT.
- Looker Studio Connector: Export data directly to Looker Studio for advanced visualization and analysis.
- Hashtag Tracker: Monitor the reach and engagement of specific hashtags.
- Content Planner: Schedule posts and organize campaigns across platforms.
- Approval System: Clients can review and approve scheduled content.
- SmartLinks: Create customizable link-in-bio pages for platforms like Instagram.
- AI Assistant: Utilize AI to assist with content creation and scheduling.
- Chrome Extension: Schedule posts while browsing the web.
- Inbox Management: Manage comments and direct messages from various platforms in one place.
- Ad Management: Track and manage social media advertising campaigns.
- Google Drive Integration: Attach content stored in Google Drive directly to your posts.
- Canva Integration: Access and use Canva designs for your social media.
Supported Social Media Platforms
Metricool supports a wide range of social media platforms, allowing users to manage content and analyze performance across these networks:
- Instagram: Schedule posts, analyze account performance, and track hashtags.
- TikTok: Plan content, track growth, and analyze metrics.
- YouTube: Schedule videos, monitor channel performance, and optimize strategies.
- Threads: Publish and analyze posts on Threads.
- Twitter: Schedule tweets, analyze threads, and measure performance.
- Twitch: Monitor channel analytics and analyze competitors.
- Google Business Profile: Schedule updates and respond to customer reviews.
- Facebook: Plan and manage posts for personal and business pages.
- Pinterest: Schedule pins and track growth metrics.
- LinkedIn: Manage personal and company profiles with scheduling and analytics.
This broad platform compatibility ensures a unified experience for managing diverse social media strategies.
Metricool Platforms
iOS, Android, Windows, Mac, web app.
Metricool Tasks
- Analyze account performance across platforms.
- Schedule and optimize social media content.
- Track hashtags and measure their performance.
- Monitor competitors’ strategies.
- Generate custom reports for campaigns.
- Manage social media ads and budgets.
- Centralize responses to comments and messages.
- Plan and schedule posts for platforms like Instagram, TikTok, and Threads.
- Integrate with Canva and Google Drive for content creation.
Metricool Integrations
- Canva
- Google Drive
- Looker Studio
- Zapier
Real-World Applications
Metricool helps social media managers keep their schedules under control by automating post approvals and replies to comments. A small business owner can use the tool to analyze competitors and improve their online strategy without hiring an expensive agency. Content creators on platforms like Instagram and TikTok can track hashtags, schedule posts, and build clickable link-in-bio pages to direct traffic to their sites or products.
Picture this: You’re sipping coffee on a Sunday morning, and with a few clicks, you’ve scheduled a month’s worth of content. The rest of the day? It’s all yours.
Who is Metricool for?
- Social media managers
- Marketers
- Small business owners
- Content creators
- Influencers
- Agencies
Pricing & Discount
| Plan | Price | Features |
|---|---|---|
| Free | $0/mo | Manage accounts, plan 50 posts/month, analyze 5 competitors, access 3 months of analytics, utilize AI Assistant. |
| Starter | $22/mo | Unlimited posts, 100 competitors, downloadable reports, SmartLinks, integrations with Google Drive and Canva, LinkedIn connection, AI Assistant. |
| Advanced | $54/mo | All Starter features plus team access, role management, customizable reports, complete Twitter analytics, Looker Studio connection, Zapier. |
Metricool Free Version
Available ✅
Limitations
- Limited analytics history in the Free plan (3 months).
- Limited posting and competitor analysis in the Free plan.
- Some integrations like Zapier and Looker Studio are available only in the Advanced plan.
Concerns
- Data Privacy: Users must trust Metricool with access to their social media accounts and analytics data.
- Learning Curve: Advanced features like Looker Studio may require additional expertise.
- Platform Limitations: Some features are not available for specific platforms (e.g., limited LinkedIn and Twitter analytics in lower-tier plans).
Potential Future Developments
Metricool could add features for managing emerging platforms like BeReal or enhanced AI-driven insights for optimizing ad campaigns. Expanding automation capabilities, like predictive analytics, could further improve efficiency.
